Text Messages is a Scam That’s Accepted by Consumers

Text messages are expensive. The maximum character count for a text message is 160. That’s 160 bytes for you nerds out there. Assuming the going rate of text messages at AT&T ($0.20 per message without a plan), that comes out to $1,310 per megabyte. That’s why they encourage you to sign up for their text messaging plans, also a ripoff considering the amount of data that’s transmitted over a text message.

Consider that their 2 GB plan comes to $25 for a month. If you convert their 2 GB data plan into text messages, it should cost you $0.0004 per message, or 2,500 messages for $1 (assuming my math is correct). Again, I’m making basic assumptions that a text message is 160 bytes (typically you text less than 160 characters).

DON'T TEXT WHILE DRIVING JAN. 1STphoto © 2008 shredded77 | more info (via: Wylio)

That’s quite a mark up. Phone companies know this and have slowly increased text messages from 2 cents each to 20 cents each. Eventually, you have to get a messaging plan.

In a later post, I’ll do a review on alternatives to text messaging. For now, I’ll leave you with these options:

  1. Use mobile IM (you’re already paying for a data plan, use it)
  2. Sign up for Google Voice and get free SMS. Their newest iPhone app also includes push notification.
  3. Use a mobile messaging platform.

Can anyone confirm my back of the envelope calculations?

Published by Daniel Hoang

Daniel Hoang is a visual leader, storyteller, and creative thinker. As an experienced management consultant, he believes in a big picture approach that includes strong project leadership, creative methods, change management, and strategic visioning. He uses a range of visual tools to communicate business challenges, solutions, and goals. His change strategy is to build "tribes" of supporters and evangelists to drive change in culture and organization. Daniel is an avid technologist and futurist and early adopter.

2 thoughts on “Text Messages is a Scam That’s Accepted by Consumers

  1. While you math is correct, I do have two points:

    First, envelope has two e's.

    And second, there are far bigger scams out there, such as unpaid internships, and health insurance.

    1. Thank you for the corrections and they are noted. I was more concerned with the math and assumptions in the estimate. I do agree with the language of the title and changed it to a scam rather than the biggest scam.

      I might add graduate students as another scam as well. Their pay is not commensurate to the hours they work and the expertise they possess.

Comments are closed.