Most people do a task just to check it off a list. A few, the exceptional, take this to a whole new level. For them, excellence is making sure every last detail is perfect. It is a mastery of one’s trade. This can be evidenced by an American Express Commercial with Conan O’Brian. He travels to India, seeks out the perfect silk, dyes it himself, and hangs it for presentation. To us, as an audience member, it looked like a red stage curtain. Take away the attention to ever last detail, and it would be a second rate show. Enjoy.