This is my first screencast and is an experiment on the viability and demand of reviews and tutorials of web products. This week, I demoed IdeaScale, a Seattle-based company whose product line includes QuestionPro, the popular online survey tool. Their latest product is IdeaScale, a powerful feedback application similar to Digg. Users can log in, submit ideas and vote up and down other ideas. Overtime, the most popularly voted ideas percolate up the chain while less than popular ideas remain at the bottom. Companies like Starbucks use similar technology (albeit with different software) to gather customer feedback.

Let me know what you think of the video, any feedback would be greatly appreciated. For future projects, I plan on developing a series of three videos.

1. High-level overview
2. Walk through key settings and customizations
3. Examples of implementation

The post will also include a thorough narrative review of the product, as well as examples of quality implementation. It will also include approaches for implementation.

If your company has  a web, or software product that you’d like to to review, please contact me.