A few months ago, I read a tweet regarding a teleconference with Guy Kawasaki, John Jantsch, and Penelope Trunk. It was to promote Guy’s new book “Reality Check.” Up to this point, I had no clue what Author Teleseminars were about, other than a few of my trusted twitter friends had posted a phone number and a conference call code. What the heck I said and I dialed in.
To my surprise, it was facilitated very well by book marketer Elizabeth Marshall, of Marketing Marshall. The conversation revolved around entrepreneurs and panel provide real world insight into starting a business, bootstrapping, working with investors, and more. Unlike a real book tour, a virtual conference calls allows you to participate in the convenience of your own time and location. The most insightful part of the call was the Q&A session at the end, where people posted questions and asked the panelists.
At the end of the call, and almost every call, Elizabeth usually presents a special offer. For example, in Guy’s case, it meant buying three of his books, and getting three other books for free. Other offers include a free seminar by the book author to improve marketing efforts.
Upcoming February 2009 calls
To give you a feel for the type of quality authors and panelists on the call, here’s a sampling of the February calls.
CALL #1: Wed, Feb 11 at 3pm ET (Get Content Get Customers #2
This is the 2nd call in the Get Content Get Customers book tour featuring Joe Pulizzi and Newt Barrett and experts Brian Clark (copyblogger) and Rohit Bhargava (big following on twitter). Their first call was a BIG hit, so I know this one will be great as well.