“The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It’s not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it’s a little fractal of the entire story, something real.”
Tell a story, not an elevator pitch
Comments on this entry are closed.
Next Post: Bigger is better
Previous Post: Catching up with change
This work by Daniel Hoang is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.